I helped kill Clubhouse.
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Social Audio: Fad? Future? Who can say!
I certainly see the value of it. So much in fact, that Twitter hired me as the first -ever Social Marketing Lead solely dedicated to Social Audio.
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🚀 Trailblazer in the Twittersphere: Kick-started Twitter's social audio revolution, cranking up user engagement by 46% and skyrocketing Spaces activity by 98% in just under a year. We didn't just chase numbers; we set the virtual stage ablaze!
🎯 Social Strategist Extraordinaire: The mastermind behind Twitter Spaces' success, crafting strategies that weren't just good; they were gold-standard. Defined how we talk, engage, and mesmerize at @TwitterSpaces.
🤝 Collaboration Captain: Bridged worlds within Twitter, from #TweetItIntoExistence to the electrifying vibes of the World Cup. My role? The go-to for making the impossible, possible, through 15+ projects that brought brands, musicians, journalists, actors, gamers, sports legends, and communities closer.
🌟 Partnership Prodigy: Turned handshakes into partnerships, bringing sports teams, VIPs, and brands into Twitter Spaces orbit. I didn't just open doors; I built new arenas for collaboration, turning our corporate partners' team into the dream team.
📚 Content Wizard: My mantra? HITS ONLY. Elevated Twitter Spaces fandom into evangelism, helping to shape how the company interacted on Spaces and our audio editorial game, sharing wisdom on what makes content not just click but stick. The mission was setting the stage for stories that matter and resonate.